How Does SEO work?

The two important categories of SEO are: On-page SEO and off-page SEO. On-page SEO comes down to incorporating keywords in your page and writing a high quality content which in turn helps to build your page and improves your ranking.

The optimization happening off your website itself like, earning backlinks is off-page SEO. It involves creating content that people would want to share and building relationships with them. Even though it takes hard work, it is an integral part of SEO success.

Benefits of SEO

• Targeting Quality Traffic

The biggest advantage of franchise seo is that it is an inbound marketing strategy which is much more customer-centric than outbound marketing strategy which is more marketer-centric. Outbound advertising channels are traditional as it involves reaching out to consumers regardless of them wanting to hear from you or not. On the other hand, inbound channels focus on making it easy for a consumer to find you when they want any information.

• 24/7 Promotion

SEO work efforts do not stop after the traditional 9 to 5. SEO ranking promotes your website 24/7 serving millions of customers their desired result which in several cases might be the link to your website.

• Free Advertising

Once you have made the initial investment of time to research and write your own high quality content or spend money to hire a content writer to do the same, there will not be any additional cost to keep attracting traffic to your webpage. If Google’s SEO ranking determines your page worthy of directing their users to, it will progressively attract traffic to your content for even years after publication.

• Boosting Credibility

Spending time adding and improving content on your website can help your site rank higher on SEO results. This makes your content high-quality and trust worthy which in turn boosts your credibility on search engine results.

• Improves Website Usability

Just as SEO helps to make your site search engine friendly, it also improves customer experience when visiting your website.  If you put in efforts to make your site more users accessible, provide backlinks, generate high-quality content and make it faster and more responsive, you will get a website that’s more likely to rank higher in an SEO local searches.